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Electronic Cigarette

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Electronic Cigarette Co, who are we?

Electronic Cigarette Co, who are we?

We are Healthy Start Ltd, trading as Electronic Cigarette Co, a limited company registered in England, number 8319167.

We are an online vape store based in the West Midlands and we've been selling vape products since 2013. We don't have a physical premises for you to visit but we have stocked our website shop with a massive range of genuine products and our Vaping Guide has lots of helpful information pages.

Our correspondence address is: Healthy Start Ltd, PO Box 7270, Stourbridge DY8 9GH

If you want to contact us by email please use this link Contact Us. We are usually very prompt in replying to genuine enquiries during working hours.

Our phone numbers are 01384 878545 (LAN line) and 07817 638450 (mobile).

Please note, we no longer take orders over the phone.

Our phone lines are operated from 09.30 - 17.30 during the week and 09.30 to noon on Saturdays.

You can order via our website 24 hours a day and we will dispatch your items the same day Monday to Friday if we receive your order before 5pm (once payment has been received). This excludes Bank Holidays.

We only stock genuine e-cig products and quality brands. Increasingly the authenticity of manufacturers' products is backed by scratch panels, holograms and authenticity codes on the packaging, which is helpful and reassuring to you, and us.

We have tried so hard to make our website as user-friendly as possible. We've tried to organise the products logically and the search filters have all been carefully updated for maximum accuracy and to help you find what you're looking for.

The world of e-cigarettes can be very confusing; we've tried to keep it simple. If you’ve never used a ‘vape device’ before it can feel like an impossible task trying to make your first choice when there is so much choice!

It’s an ongoing challenge for us to keep up with design developments and new products so don’t be hard on yourself if it all seems a bit of a minefield.

We stock a small range of e-cig kits and mods but we specialise in the consumables such as coils, and e-liquids.

We stock quality e-cigarette products and accessories from reputable manufacturers both here in the UK, USA, Canada, France and China, but everything is sourced within the UK. Our interest lies in building long-term relationships with our suppliers to ensure quality, reliability, trust and traceability.

Please be assured we never knowingly stock inferior products in our store. And when things do go wrong, and they do for everyone, we'll do our best to sort it out with you.

In terms of our 'energy', we're about doing the right thing by people, being honest, supportive, and straight forward and decent. We value the basic principles we wish everyone had which is reflected in our outlook, and how we treat our customers, and how we treat our colleagues.

From newbie vaper to experienced user, we hope shopping with us is a breeze.

Call us or use our contact form if you need to get in touch.

There are numerous electronic cigarette websites, we're proud to be amongst those with the best of intentions and commitment to our cause, which is to offer a cleaner alternative to smoking with the ultimate end-user goal of cutting down or quitting altogether.

Thanks for reading.


Healthy Start Ltd - A life wiffout smoke. No ifs, no butts!

Our Guide to Vaping

We have lots of useful information, guidance and helpful tips regarding vaping, plus you'll be able to read about common problems (and solutions) ...

Learn More